PRESENTING: IMPORTANT REMINDER

• Why is your audience there? What problem are they trying to solve?
• What 5 questions do they want you to answer on the topic?
• What work do you need to do to give great, practical answers?
• What simple outline best expresses your answers, and gives a sense of progression?

Writing your speech

• The rule of 3
  WORDS ONLY –  “respect, honour and justice” or “freedom, peace and love”.
  SENTENCE BEGINNING – “Freedom is imperative. Freedom is your birthright. Freedom is attainable”.
  “I’m not saying it’s bad. I’m not saying it’s irrelevant. I’m not saying it’s unacceptable”
• BALANCE / CONTRAST “We’re not talking about heat. We’re talking about passion”.
• METAPHORS –
• RHYMING – People believe things more if it rhymes. 

HORMONES IN YOUR BRAIN – https://www.youtube.com/watch?v=Nj-hdQMa3uA

Positive

• DOPAMINE (focus, memory) in storytelling – build suspense, build a cliffhanger
• OXYTOCIN (generous, trust, bonding) in storytelling – sad story, create empathy for you or a character. Makes you feel human.
• ENDORPHINS (creative, relaxed, focused) – make people laugh

Negative

• CORTISOL – fright, fear
• ADRENALINE

Stories and Metaphors

• When you reference a quote by someone, talk a little about them and why they’re interesting.
• Use stories and examples from famous people. Great social proof. Most people will be slightly interested. (Read autobiographies to get stories)

People LOVE giant post-its.