- Why is your audience there? What problem are they trying to solve?
- What 5 questions do they want you to answer on the topic?
- What work do you need to do to give great, practical answers?
- What simple outline best expresses your answers, and gives a sense of progression?
Writing your speech
- The rule of 3
WORDS ONLY – “respect, honour and justice” or “freedom, peace and love”.
SENTENCE BEGINNING – “Freedom is imperative. Freedom is your birthright. Freedom is attainable”.
“I’m not saying it’s bad. I’m not saying it’s irrelevant. I’m not saying it’s unacceptable”
- BALANCE / CONTRAST “We’re not talking about heat. We’re talking about passion”.
- METAPHORS –
- RHYMING – People believe things more if it rhymes.
HORMONES IN YOUR BRAIN – https://www.youtube.com/watch?v=Nj-hdQMa3uA
- DOPAMINE (focus, memory) in storytelling – build suspense, build a cliffhanger
- OXYTOCIN (generous, trust, bonding) in storytelling – sad story, create empathy for you or a character. Makes you feel human.
- ENDORPHINS (creative, relaxed, focused) – make people laugh
- CORTISOL – fright, fear
Stories and Metaphors
- When you reference a quote by someone, talk a little about them and why they’re interesting.
- Use stories and examples from famous people. Great social proof. Most people will be slightly interested. (Read autobiographies to get stories)
People LOVE giant post-its.