Storylining is an essential part of a storytelling. It is lining of messages in logical order to make the entire story easy to grasp and understand while using only the relevant messages avoiding unnecessary noise. Every storytelling starts with storylining and one can embed multiple storylines into a single storytelling.
GAME (Goal, Audience, Message, Expression)
GAME is the overall framework and the ‘M’ in GAME is the part where we create our storylines. In summary:
Structuring the messages in a logical way is crucial to get consistency and clarity throughout all four stages. Sorry to say, this is the area in which the majority of communicators fail. We’re great at generating stickies — but not too hot at shaping them into a coherent structure.
Barbara Minto’s Pyramid Principle is the right tool to use here. To get you started, here’s 10 great lessons on how to structure business communication
Understand the rules of storylining
Hook your audience in with an image or a story that would set up a theme to thread through the rest of the communication.
1. Every communication must provide some background (context, trigger, question)
2. Every communication has one clear overarching governing idea (which answers the question above it in the diagram)
3. Ideas at each level synthesise the ideas below (summarise if they must, but ideally synthesise)4. All ideas must be logically ordered
Trust that they will flush out insights
Circle back to the rules every time you edit your communication