The illusion of choice and what we put in our bodies
It can be confusing knowing what to believe and who to trust when it comes to the things you put into your body. The internet has a plethora of opposing ideas and ‘facts’ that can leave you unsure of how to make informed choices. At the end of the day, we have to trust our own intuition and listen to our bodies about what is right for us.
The take-home message – avoid processed food where possible. Cook and prepare you own (organic if possible) wholefoods from fruits, vegetables, wholegrains, legumes and organic grass-fed meat or fish.
I was interested to read in Sarah Wilson’s I quit sugar book, that:
- The Academy of Nutrition and Dietetics (which calls itself the world’s largest organisation of food and nutrition professionals) is sponsored by Coco Cola, Kellog’s and PepsiCo.
- The American Society for Nutrition in sponsored by Cocoa Cola, Kellog’s, McDoanld’s, Nestle, PepsiCo and the Sugar Association Inc.
- The Dietitians Association of Australia is sponsored by Arnott’s, Kellogg’s and Nestle.
- In New York a ban on super-sized sodas was met with a multi million-dollar campaign by the soft drink industry. The ban was reversed by the courts.
- Indeed, in the US, 24 states, five cities and the US congress have all floated initiatives in the past four years to tax sugary beverages. All have failed due to industry pressure.
…and to find this fascinating infographic about “The illusion of choice” where the above-mentioned sponsors are shown to control such a large proportion of the food choices available. (click to see the large version)
Who owns your food?
Kit Hindin
Activator, facilitator, entrepreneur, futurist, designer and strategic thinking partner.